Mobile Projector Reviews

Since the beginning of this column last fall, I tried to trends, analyzes and reports point to the development of the digital display to measure and identify the strengths and opportunities of this new media.

I am not alone in this mission. An excellent whitepaper Profitable Channels shows that it can compensate for strong arguments for digital signage as an advertising medium with the capacity to be effective for the deficiencies in the television advertising in increasingAudience fragmentation, the digital video recording and monitoring of its commercial "zapping" and the lack of certainty the extent of the measurement of the audience.

The white paper presents the highlights of a wide detailed report entitled "The addition of out-of-home digital advertising networks in the marketing and media mix" by Profitable Channels partner Stephen Diorio.

The White Paper is a strong argument that the sellers of digital advertising should be taken seriously. E 'in the best interest of their companiesThe White Paper says, "to ensure that their partner agencies to consider" digital advertising networks "in the marketing / media mix. Furthermore, it is recommended that marketing should be a part of their marketing budgets of these new emerging media.

The White Paper, the advent of digital advertising networks offer five advantages over traditional means of communication, including:

measurable sales impactproximity goal salebettergreater media interest in the product to soldtighter integration efforts with local sales

Many retailers have begun to recognize these benefits. The white dots on the paper until the month of August 2006, 37 of the 50 largest supermarket chains EGCH, piloting and planning "for digital signage networks, and more than 4000" Big Box Retail Stores store "on-screen video store advertising. Other pieces of information that providers see the value of networks of digital advertisingThe form of budgetary resources.

Search by keyword Veronis Suhler Stevenson, Carat Media and others, the document states that by 2011 will be up to 40 billion U.S. dollars of spending in traditional media, "will be transferred to the new media. Sure, much of this amount is on the Internet advertising and other new media will be issued, but digital advertising networks will also benefit.

"This new distribution of the average expenditure to reflect a change in the consumption of" attention "away from the traditional newspaperand broadcast media, Internet and new digital media, including mobile phones, video games, podcasting, and out-of-home digital advertising networks, "said the white paper.

It is important to note that the report lumps Cinema "in the category of digital networks for the global average, with no distinction between advertising and the ads even on the screen with digital projectors and digital signage in and around the salt of the projected movie to promote film. Equally important is the understandingThe first is probably much larger than the latter, at this point. Still, the White Paper, the overall strength of the networks of digital advertising identified, including the digital signage is an important element, and the likelihood that they will only continue to grow.

Perhaps best of all, the White Paper identifies five different research organizations, found that consumers, such as networks of digital advertising have. All these networks have value, acceptance and positiveConsumer Response. "

If you only have time to read a report this summer, he devoted himself to reading "Adding out-of-home digital advertising networks in the marketing and media mix" by Stephen Diorio.

This entry was posted on Wednesday, December 23rd, 2009 at 6:18 am and is filed under Mobile Projector Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.